BEGO Pressemeldung

“KEEN ON LEAN” at the BEGO International Sales Symposium 2017

The Bremen-based dental specialist invited its sales partners from all over the world to the 53rd BEGO International Sales Symposium (BISS), which was held on the 24th and 25th of January, 2017 in Bremen. A total of 81 sales partners from 31 countries accepted the invitation from the long-standing family company. The participants were provided with exciting lectures by well-known speakers relating to the motto of this year’s event “KEEN ON LEAN” as well as the intensive exchange on the latest issues in the dental world.

This year’s BISS started with a welcoming speech by the Managing Partner of the BEGO group, Christoph Weiss. “Today we come together as partners and friends in Bremen,” adds Jürgen Schultze, Head of International Sales at BEGO Bremer Goldschlägerei and BEGO Medical. Schultze continues, “With this year’s motto, we would like to show you the potential of lean management for your company.” The following lecture by Frank Göller about “Passion for Change – Why Lean Thinking Drives Organizational Change” linked directly to the words of the previous presenter. Göller, Managing Director of Festool Engineering GmbH, gave some valuable information for successful lean management. Focus topics followed. Tillmann Steinbrecher, CEO at exocad, presented the newest scan and design technologies. Prof. Dr. Constantin von See, Head of the Center for CAD/CAM and Digital Technology in Dentistry at the Danube Private University in Krems, Austria followed with his speech about 3D printing. Christo Foerster, sport scientist and author of several books, concluded the first day with his lecture “Your Best Self – Next Level Inspiration”. At a joint dinner, the participants took a little time-out together with the BEGO employees.

The second day of the BISS was opened by Dr. Alexander Faber, Head of Corporate Operations Excellence at KAEFER Isoliertechnik GmbH, with his lecture “Creating a Lean Culture”. In addition to further focus topics, the announcement of the winners of the highly coveted Wilhelm-Herbst-Award for outstanding marketing and sales achievements for BEGO products was eagerly awaited. The BEGO trade partners Echo Ltd. from Russia (for conventional dental technology), DentMerk BeNeLux B.V. from the Netherlands (for digital dental technology) and ROJAN Darman Company from Iran (for implantology solutions) received the coveted awards. The awards presentation was followed by trade partners presenting market research and success stories from their respective markets. Torsten Koschnitzke, coach and consultant, brought the event to a close with his presentation “Leading in a Lead Culture”. The second day of the conference, which took place at the ATLANTIC Grand Hotel in Bremen once again, was concluded in the traditional manner with the “Farewell Dinner”. 

All interested participants were given the opportunity to take a look behind the scenes of BEGO and to visit the high-tech production center in Bremen and thus gain insights into the CAD/CAM world of BEGO. 

Christoph Weiss, Managing Partner of the BEGO group, during his opening speech of the 53rd BISS.

Received the Wilhem-Herbst-Award for the best performance in the field of CAD/CAM solutions: DentMerk BeNeLux B.V from the Netherlands. From left to right: Alexander Meinders, Area Sales Manager at BEGO Bremer Goldschlägerei and BEGO Medical, Harriët Schapers, Managing Director at DentMerk BeNeLux B.V., and Jürgen Schultze, Head of Sales International at BEGO Bremer Goldschlägerei and BEGO Medical.

Pleased with the Wilhelm-Herbst-Award for the best sales performance in the field of conventional dental technology. From left to right: Maxim Lobanov, Sales Manager at BEGO Russia, Sergey Molochov, Managing Director of ECHO, Alla Didenko, Sales Manager at ECHO, Lucyna Poloczanska, Area Sales Manager at BEGO Bremer Goldschlägerei and BEGO Medical, and Jürgen Schultze, Head of International Sales at Bremer Goldschlägerei and BEGO Medical.

Ralf Leckzik (1st from left), Area Sales Manager at BEGO Implant Systems, and Walter Esinger (3rd from left), Managing Director of BEGO Implant Systems, awarded the Wilhelm-Herbst-Award for the best sales performance 2016 in the field of implantology solutions to Hamid Aghajani (2nd from left).