BEGO makes German athletes smile
Commitment to sports promotion as official co-partner of German Olympic teams
„Go for gold“
BEGO is the new "German co-partner" of the National Olympic Committee for Germany (NOC) and the Stiftung Deutsche Sporthilfe (DSH) - Foundation for German Sports Aid. Within the framework of its sponsoring activities, BEGO wishes to inform patients and employ athletes as popular figures in order to take away the fear of dentists
and arouse interest in high-quality tooth replacement.
As the "German co-partner", BEGO not only provides funds to the NOC and DSH, but also makes a special offer to the top athletes supported by sports aid. In future they will be able to obtain implants and gold alloys for dental restoration at special terms and conditions. Furthermore, the interrelationship between dental health and maintenance of the athlete's performance will be observed through the commitment to sports promotion. BEGO expects synergy effects between sports medicine and dentistry from this cooperation.
Advertising for BEGO-GOLD alloys has been carried out with the slogan "Go for gold" for years now. The Olympic commitment is therefore a logical continuation of this strategy.